Internet Marketing Advice For A New Business Owner

Apr 30 2012

Here are some tips on internet marketing. Make sure you know what you want your customers to do when they land on your site. The landing page should be focused on sales. Your viewer should be able to see what you’re selling and whether they want it instantly when they see this page. If your viewers have to dig around to find what they are looking for, they won’t stick around for long.

Keep customers coming back by sending coupons with every purchase. The coupons will be looked at as a great incentive, and they will be more likely to visit your site again.

Use vocabulary that people relate with your product when you are doing internet marketing. This allows you to establish a rapport with your customers using their vocabulary. If you use language people understand, you will convert more customers.

Run tests and analytics on your emails to see which ones perform best with your customers. One method you can use to do the testing is A/B testing. Write two versions of an email to send to your customers so that there is one significant difference between the versions. These could be using different phrases for your subject or two different calls to action. Send the versions to your equal groupings of your customers to find out which one is more popular. Track which email got the best results, and use this information to improve your emails in the future.

A flashy website might look pretty, but try not to make it too distracting. When someone visits your site, you have only a few seconds to intrigue them and get them to stay. If it takes longer than this, they will move on to the next one.

Adding a glossary of specific terms is useful in helping to show your site to be a respected source of information in your chosen niche. This will be very helpful for your customers and yourself. It will strengthen your reputation as others who are searching for these terms will be able to locate your site.

The tag you choose for your site should clearly define you. The main information on any given page directly affects what people assume is on that whole content page. If you use an inaccurate tag, or waste that space with something meaningless, people could leave your site, or not click on it in the first place.

As you can see, internet marketing does not have to suck up every spare free moment that you have. Don’t skimp on spending time with your family or enjoying your favorite activities, in order to start your business. Be strategic and manage your time wisely and your success will follow!

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